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Pinterest video ads7/19/2023 Pinterest sees itself as being positioned at the crossroads of social networking and online search, with users consulting it when seeking out products or services. Pinterest is a virtual bulletin board platform, with users decorating their boards with pictures showcasing interests in a variety of areas, including food, fashion and travel. Other changes included revamping merchant profiles to make it easier for users to see what is new, on sale or popular. Pinterest last year dove into e-commerce with "pins" in mobile applications that let people buy items they see on bulletin boards. The offerings included a virtual shopping bag that users can fill as they cruise bulletin boards. Pinterest in June unveiled new features to facilitate shopping on the site, as the platform pushes to become an e-commerce hub. More than 100 million people around the world visit Pinterest monthly, according to the San Francisco-based company. "While other platforms primarily offer video views, we've coupled Promoted Video with featured Pins below the video," Bidgoli said in a blog post. Pinterest is following in the footsteps of internet giants such as YouTube and Facebook, which early on tuned into rising interest in online video by tailoring ads to the format. Pinterest has seen a 60 percent increase in videos ranging a gamut of topics from exercise and home improvement to beauty tutorials, Bidgoli said. Marketing messages in the form of Promoted Videos paired with posts "pinned" at the social network will be served up in the United States and Britain, according to product manager Mike Bidgoli.
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